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Est. Dec 2009
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The new boom of hard liquor marketing and sports

The new boom of hard liquor marketing and sports

October 26, 2010 · by melba · in found in the back of the cabinet

1800 Silver Tequila has just announced a marketing agreement deal with the New York Knicks. It is the latest hard liquor company to go after teams in the NBA, NHL, and many others for their marketing dollars. They’re all hurting…

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The Old Fashioned preview

The Old Fashioned preview

October 22, 2010 · by fervere · in drink pieces, recipes, reviews

What’s in an Old Fashioned? Are Old Fashioneds suffering from new-fangled-ness? Fervere wants answers.

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Bloody Mary, Bloody Maria

Bloody Mary, Bloody Maria

October 20, 2010 · by fervere · in recipes, recommendations

Is it brunch already? Fervere suggests a Bloody Mary anytime, and the Bloody Maria even more-so.

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Privacy Policy update

Privacy Policy update

October 19, 2010 · by fervere · in drink pieces

Our privacy policy has been tweaked to clarify that our analytics program collects data that allows us to see general trends as far a geography and where you found us. That data, in aggregate, may be shared with third-parties, but…

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Martini & Rossi Ad from 1959

Martini & Rossi Ad from 1959

October 19, 2010 · by fervere · in drink pieces, found in the back of the cabinet

It’s advertising like this that would get me to buy sweet vermouth, which is limited as a mixer to Rob Roys and Manhattans. This scene, by the way, very closely resembles any randomly-picked night at DnU HQ, except that my…

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$150,000 Whiskey. Credit card anyone?

$150,000 Whiskey. Credit card anyone?

October 16, 2010 · by melba · in drink pieces, found in the back of the cabinet

First, let me thank Fervere for letting me out of the closet and the walls to be an official blog poster. When he suggested this, my initial response was “you’re gonna edit my posts right?” I have a tendency to…

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