The new boom of hard liquor marketing and sports

1800 Silver Tequila has just announced a marketing agreement deal with the New York Knicks. It is the latest hard liquor company to go after teams in the NBA, NHL, and many others for their marketing dollars. They’re all hurting from the recession, and with many eyes on sports teams and recently lifted-bans on hard liquor, it is a wide-opened market traditionally dominated by the beer industry.