Martini & Rossi Ad from 1959

An advertisement showing a elegantly dressed woman pouring Martini & Rossi sweet vermouth into a glass held by a man who is not show, only his hand can be seen. Two other glasses with ice are held by other off-scene men in tuxedoes.

Martini and Rossi advertisement from 1959

It’s advertising like this that would get me to buy sweet vermouth, which is limited as a mixer to Rob Roys and Manhattans. This scene, by the way, very closely resembles any randomly-picked night at DnU HQ, except that my wife has blonde hair, and the three hands waiting for cocktails all belong to me.

Thanks to Vintage Madison Ave. for the amazing scan.